For the most part people tend to make unconscious decisions when it comes to purchasing cosmetics. Society is often seduced by clever marketing campaigns that use powerful slogans such as;
“Maybe she’s born with it, maybe it’s Maybelline”
“Because your worth it”
Often people buy into these advertisements without any real consideration for the values of the company, buying into the latest trends without much concern for the companies ethics.
Companies through marketing influence consumers and yet consumers have so much power to influence companies. Every time you purchase from a cosmetic company that allows their products to be tested on animals you are buying into those ethics. By boycotting these kind of cosmetic companies allows you become a voice for the voiceless. Your letting companies know with your money that it’s not okay with you that they endorse such cruelty.
Some might say “Oh well the it’s not the cosmetic company testing on animals, it’s the Chinese government”. Quite frankly this isn’t an acceptable excuse for the animals suffering due to cosmetic testing. If consumers can influence companies with their purchases then cosmetic companies can help influence governments to change laws by withdrawing their products from sale until laws are changed. Imagine if massive companies decided to pull out of the Chinese market, China would be forced to reconsider their stance on animal testing. Under Chinese laws these companies would still be able to make online sales, therefore they wouldn’t necessarily lose all Chinese trade.
By purchasing from cruelty free cosmetic companies you are sending are clear message that you do not endorse cruelty.