PRO FILT’R Soft Matte Longwear Foundation
Rihanna recently caused a huge stir in the Beauty industry by launching her own cosmetic brand called Fenty Beauty.
Im delighted to confirm that Fenty Beauty is Cruelty Free and offers a selection of Vegan products including the Pro Filt’r Soft Matt Foundation.
The Fenty Beauty foundation collection features 40 shades to suit every complexion from extremely light suiting the palest complexion to much deeper shades for a much darker skin-tone.
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.” – Rihanna
Shade 100 (below)
Shade 490 (above)
Rihanna’s all inclusive foundation has seen other brands quickly reacting by updating their product lines and posting a more diverse line of models on their instagram pages than they would normally, in an effort to show that they also cater for darker complexions.
Last week I took a trip to my local Harvey Nichols with a friend and colleague during our lunch hour to be colour matched.
Given that my friend and I have completely different complexions and there are 40 shades to potentially match to, the girl on the make-up counter was very quick to colour match us both.
Even a few weeks after the initial launch, the make-up counter was still very busy in comparison to all the other make-up counters and the clientele was noticeably diverse.
A soft matte, longwear foundation with buildable, medium to full coverage. Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin — so you always look like you.
For me personally finding a Cruelty Free Vegan foundation hasn’t been the easiest, I’ve been flitting between foundation brands and shades like a nomad roaming and never settling for the past 4 years that I’ve been Vegan.
Now I am just loving this brand, I feel like I’ve found the perfect match for me, it’s everything it says it is, it’s long lasting, provides excellent coverage, applies easily with a brush and looks light and feels natural on the skin.
The Fenty Foundation retails at £26.99 I feel this is a fair price when comparing to other brands that charge around the same or more and are not as effective.