Jo Loves is a brand of fragrance that has been created by Jo Malone, the founder of the Jo Malone brand which is now owned by Estée Lauder a brand that does allow their products to be tested on animals as they are sold on mainland China.
Her new brand Jo Loves is all about the fragrances that she loves, inspired by her memories.
I have a lot of admiration for Jo Malone and her journey as a female entrepreneur and creator is incredibly inspirational. From fairly humble beginnings to starting her own business creating fragrances in her bathtub and going on to become one of the most prestigious fragrance brand names is quite an extraordinary achievement.
I recently reached out to the Jo Loves customer service team to ask if they were Cruelty Free and Vegan friendly, this was their response.
Thank you for your email and for your interest in Jo Loves.
I am happy to confirm that Jo Loves products do not contain animal derived substances and nor does Jo Loves conduct or commission animal testing on our ingredients or products. We do not sell in China.
With kind regards,
Created by Jo Malone
Jo Loves Limited
1 Duke of York Square
London SW3 4LY
I additionally checked that their suppliers were also cruelty free and they confirmed that they are to their knowledge.
Jo Malone has returned to the place where her passion for fragrance began, where she first worked as a florist at No 42 Elizabeth Street in London and this is the one and only Jo Loves store.
Purchases can be made online via her website for the UK and for all other territories I have included some links below.
UNITED ARAB EMIRATES: EMIRATES HIGH STREET
Jo Loves is a unique, high end, quality perfume brand that is not only creating fragrances but is innovating new ways in how we apply our fragrance.
The Fragrance Brush is a gel formula that holds the scent and when applied to the skin dries in seconds, perfect for carrying in your handbag.
Four of the Jo Loves fragrances are currently available to purchase as a paintbrush and retail at £40.00.
These include Pomelo Jo Malone’s signature scent, White Rose & Lemon Leaves, Red Truffle 21 and Green Orange & Coriander.
The combination of strong base notes mixed with floral and citrus notes make the fragrance longer lasting, this kind of blending also makes most of the fragrances unisex.
Some of the fragrances like Gardenia, one of my personal favourites are considerably more feminine and likewise some of the fragrances have a more masculine appeal ie. Red Truffle.
Other products include bath oils, cleansers and lotions.
There is also a Jo Loves candle range and I can confirm they are made from mineral wax.
This high end perfume brand is expensive and unfortunately they no longer offer reasonably priced sample boxes that you can purchase online. That said all the write up’s of the fragrances are very descriptive helping you decide on the right fragrance for you.